ABOUT

Franci & Mark

Alberding

Kerr

Franci has developed long-term relationships in the construction industry for more than 20 years with a complete understanding of the newest developments for amenity space and fitness innovations. She recognizes that every customized space is unique, requiring a personal touch to foster wellness, connection, and growth. By offering a tailored approach to each client, she helps them unlock new possibilities and elevate their amenity spaces. Her portfolio of long standing relationships with developers, architects, contractors, designers, and property management is proof of her special emphasis on care and a client-first approach.

Franci has designed some of the top amenity spaces for master-planned, multifamily, corporate, and municipality projects and has helped bring many innovative and transformative products to the market.

Franci is actively involved with:

  • Urban Land Institute
  • Arete Syndicate
  • Entrepreneurs Organization
  • National Apartment Association
  • Valley Partnership
  • Arizona Multihousing Association
  • Arizona Association of Community Managers

Franci Alberding - Founder & Principal

Former UFC Champion “The Smashing Machine,“ Mark Kerr, combines his world-renowned athletic discipline with strong business acumen as a Principal at Absoulute Wellness. The former NCAA Wrestling, UFC, and Pride Fighting Champion understands firsthand that a balanced life centered around wellness isn’t just a catchphrase—it is the foundation for all pursuits. Understanding that there is a solution to every facet of wellness removes the barriers allowing you to live your best life. His insights ensure that every aspect of the wellness envelope aligns with its intended purpose of promoting a healthy environment with optimal results.

Mark believes the foundational environment was a crucial part of his success and now that he has retired from mixed martial arts, he is returning to where it all began building a foundation of health, happiness, and hope for everyone to live their Absoulute best possible life.

On the horizon – Mark will be taking center stage in the highly anticipated biopic film, “The Smashing Machine,” with none other than Dwayne ‘The Rock’ Johnson stepping into his shoes! Get ready to witness an incredible portrayal of Mark’s journey, as one of Hollywood’s biggest stars brings his legendary story to life on the big screen!

Mark Kerr - Former UFC/Pride Fighter & Principal

The ABSOULUTE

Difference

Differentiated space

We create a memorable, custom space tailored to our client’s needs, not just another gym 

Quality from start to finish

We are highly attentive to detail and committed to follow-up and follow-through

Relationships

We provide white-glove customer service coupled with strong industry connections to deliver the best value by providing excellence with peace of mind

Trust

We deliver peace of mind to our clients because we are highly experienced and possess a deep understanding of the full project life-cycle

Cutting-Edge

With a passion for wellness and commitment to continuous learning, we bring the best and newest developments to a client’s fitness space

Letter from Leadership

For over 20 years, we’ve elevated the wellness experience in the fitness and commercial development industries by creating desirable environments through inventive design, curated products, and tailored solutions for developers and private clients.

We stay current on innovative design and product quality, tailoring each project to your vision. Leveraging our strong vendor relationships, we control the process from sourcing to installation, providing the best custom solutions for your space.

From wellness-centered homes to fitness-forward commercial spaces, we collaborate closely with clients to create designs that reflect user aspirations. Our top-quality craftsmanship enhances aesthetics and functionality, redefining spaces one remarkable project at a time.

I BELIEVE MY MISSION IS TO PERSONALLY CREATE THE ABSOULUTE BEST VERSION OF OUR COMMUNITY SPACES AND TO HELP OTHERS REALIZE THEIR OWN POWER TO LIVE THEIR OWN PERSONAL BEST LIFE.

– Franci Alberding, Principal

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